Merivo Studio Launch

Studio Launch Diagnostic · $750 USD

Open your next studio with demand already built.

Calculate what the location needs to sell before opening, then build the offer, campaign and weekly plan to move toward it.

See when applications open See the method

75-minute private diagnostic. No payment to apply. Best started at least 12 weeks before opening.

Opening Demand Plan Illustrative
The opening question

What must be committed before the doors open?

$22kmonthly break-even
$24kopening target
$9kcommitted
$15kgap to close
What matters

The gap is recurring revenue still to sell—not a vanity lead target.

  1. OfferSet a founding membership people can commit to
  2. CampaignWork backwards from the target and opening date
  3. CheckReview committed revenue every week

Illustrative inputs, not a client forecast or promised result.

Reformer beds inside the Rise York studio
Rise Reformer Pilates, York

Built through real openings

A launch method shaped across three locations.

Felix has opened and now operates three Rise Reformer Pilates studios. Merivo Studio Launch turns that hands-on work into a practical plan for the economics, pre-sale and opening weeks of your location.

Every location, cost base and market is different. Rise shows where the method came from, not what your result will be.

Visit Rise ↗ See the studios on Instagram ↗

The method

Replace opening-day hope with a number and a plan.

The target is specific to your pricing, costs and capacity. The work then moves from assumptions to paid commitments.

  1. 01

    Calculate the Opening Demand Target

    Work from the location's fixed costs, pricing, timetable and sensible operating margin to define the recurring revenue to pursue before opening.

  2. 02

    Build the offer and pre-sale

    Create a founding offer, sales path and campaign that can turn local interest into paid commitment.

  3. 03

    Review the gap every week

    Track committed revenue, learn what is converting and adjust the next week's work while there is still time to act.

Studio Launch Diagnostic

Know what the opening needs before you build the campaign.

This is a paid operator review with a useful launch plan at the end—not a free discovery call.

Investment
$750 USD plus applicable taxes
Private session
75 minutes with Felix
Sprint credit
14 days the full $750 comes off the sprint
  1. Before

    Launch review

    Felix reviews the application, location stage, proposed format, current assumptions and any numbers you can already provide.

  2. Together

    Opening economics session

    Use 75 private minutes to test the break-even, capacity, pricing and demand assumptions behind the opening.

  3. You keep

    Opening Demand Plan

    A concise record of the target, current commitments, gap, founding offer and weekly measures.

  4. Next

    Pre-sale order of work

    A practical sequence for the offer, campaign, follow-up and opening timetable whether or not you continue with Merivo.

See when applications open

If you want help implementing it

Build the demand system alongside an operator.

The optional eight-week Studio Launch Sprint is done with you. Merivo helps design, review and adjust the work; your team owns execution.

Total investment
$5,000 USD plus applicable taxes
Diagnostic credit
−$750 USD when you continue within 14 days
Continuation
$4,250 USD for the eight-week sprint
  1. Each week

    One private implementation session

    Review committed revenue, choose the next action, assign ownership and make the important decision while it can still change the opening.

  2. Between calls

    Structured weekday support

    Get concise feedback on the offer, campaign, follow-up and launch decisions while your team implements them.

  3. Working system

    Opening Demand dashboard and plan

    Keep the target, gap, campaign work and next decision visible instead of carrying the whole launch in the owner's head.

  4. Timing

    Begin with room to learn

    Starting at least 12 weeks before opening leaves time to run the eight-week sprint and continue the strongest campaign before the doors open.

Who it is for

Lead with experience. Make room for serious founders.

Good fit

  • You operate a studio and are preparing to open another location.
  • Or you are a first-time founder with a serious plan, budget and willingness to execute.
  • You can make commercial decisions and review the launch numbers each week.

Not this offer

  • You want someone else to run the entire launch for you.
  • You are looking for a passive course, franchise package or new booking system.
  • Your studio is already open and needs its current growth constraint fixed—see Studio Growth.

Straight answers

What you may want to know.

What does “demand already built” mean?

Paid or contractually committed recurring revenue measured against the location's own Opening Demand Target. Leads, followers and expressions of interest are useful inputs, but they are not treated as committed demand.

When should I apply?

At least 12 weeks before opening is ideal. You can still apply earlier or later; the application helps us judge whether the diagnostic is useful at your current stage.

Can I apply if this is my first studio?

Yes. The page leads with experienced operators because expansion launches are the clearest fit, but serious first-time founders are welcome to apply.

Is this done for me?

No. This is done-with-you implementation. Merivo helps build and challenge the plan; you and your team execute the campaign and sales work.

Is the diagnostic a sales call?

No. You leave with the Opening Demand Plan and pre-sale order of work whether or not you buy further help.

What happens after I apply?

We reply within two working days. If the diagnostic looks useful for the launch, we send a private payment and booking link. Applying does not commit you or ask for payment.

How does the sprint credit work?

Continue into the eight-week sprint within 14 days and the full $750 diagnostic fee comes off the $5,000 total, leaving $4,250 to pay.

Studio Launch Diagnostic application

Tell us what you are preparing to open.

A short, practical first pass. We will reply with an honest view of whether the paid diagnostic is useful at your current stage.

Time
Under five minutes
Reply
Within two working days
Commitment
None at application

Opening shortly

Applications are not open yet.

We will not collect your details until the application and privacy controls are ready.

Paid diagnostic applications will open on a rolling basis.